Entries by John Gaylor

9 Small Business Awards Worth the Application Efforts!

Apply to These 9 Small Business Awards to help your Company Stand Out! When you own a small business, being recognized for your hard work is very gratifying. After all, every single day you strive to serve customers and clients, and to have a positive impact on your community. Awards for business help recognize local companies […]

Promote Business by Encouraging Your Employees to be Brand Ambassadors

Employee satisfaction is important and links to customer satisfaction. Not only do satisfied and happy employees make for more productive workers, making a better contribution to the company, they can also act as spokespeople for your company. Happy employees are eager to promote business and this could lead to new clients and even sales as well […]

PR Strategies: Attracting Media Publicity for Your Small Business

Get the Coverage Your Company Deserves: How to Get Media Attention. The business world is more competitive than ever. Consumers have more choices and more access to information than ever before. Public relations, or earned media, builds trust with your customers and potential customers. The more they trust your brand, the more likely they will be to […]

7 Strategies to Increase Brand Trust for Your Company

Increasing your company’s brand trust can be a challenge, despite the many forms of advertising out there. With consumers getting thousands of messages a day, consumers have become more discriminating.  Even though you know your business is awesome, peyou want your customers to believe it too. How can you convince them that your brand truly is […]

5 Tips for Improving Customer Satisfaction

So many business awards hinge on customer satisfaction, and so does your company’s long-term success. Here’s how to send it through the roof. Your customers are the heart and soul of your company. Without them, you wouldn’t be able to keep your doors open very long before your business falls apart. Because your customers are […]

Earning Recognition: 5 Tips for Winning Small Business Awards

Small businesses are the foundation of the U.S. economy. According to a recent survey, the U.S. has 30 million small businesses which make up 99.9% of all companies. These small businesses employ a total of 47% of all workers in the US. When entrepreneurs establish their businesses, they do so for many reasons. They include […]

Six Tips to Achieve Luxury in Printing Without Blowing Your Budget

If you’re involved in the creation of the design or business marketing strategy for your company’s brand, adding a print component is worth serious consideration. People are hard-wired to pay attention and respond to touch, and print’s tangible nature commands attention and generates feelings of authority, higher emotional engagement and pleasure. And as multiple studies […]

The Business Benefits of Applying for Company Awards Programs

How do company awards set your business apart from the rest? Is it really worth all the hype of applying for industry recognition programs? Find out here… Applying for company awards programs takes up valuable resources. It’s another time-intensive project on the to-do list for your busy team. Is it worth it? Do the benefits […]