Increasing your company’s brand trust can be a challenge, despite the many forms of advertising out there. With consumers getting thousands of messages a day, consumers have become more discriminating.
Even though you know your business is awesome, peyou want your customers to believe it too. How can you convince them that your brand truly is everything it claims to be?
Don’t worry! Here are 7 tips to help you boost brand trust and which can generate more leads:
1. Be Findable and Credible
The more findable your business is, the better. This means a Google My Business page is nearly essential.
Not only can it help make your business more findable, but with quality pictures, directions, and honest reviews, it can be a huge help in boosting brand trust.
Speaking of business reviews—most customers trust online feedback just as much as if another person told them.
And if you have many of these good reviews, it can boost brand trust by showing potential customers that you have reliable products and services.
2. Enhance Customer Service and Reliability
Customers value a positive experience. When an issue comes up, make sure to solve it quickly and efficiently.
Consider setting up a live chat on your website to help answer customer’s questions as fast as possible.
This will show customers that your company is both reliable and responsive, boosting brand trust.
3. Gain Recognition
Another way to up your brand’s trust is to win a small business award. This can help your company stand out from all the rest.
Business awards can boost your business’ credibility and attract more clients.
4. Meet Customer Expectations
Friendliness and honestly are key qualities in creating a welcoming environment for customers and building brand trust.
When creating your ads, don’t exaggerate in any way. Instead, make ads as accurate as possible so that when customers receive their product, it will meet their expectations.
This will show buyers that you are true to your word and your brand is worthy of their trust.
5. Set Up a Professional Website
Setting up a neat and professional website for your business can show customers your brand values quality and excellence.
Make sure you get your own domain name and choose the correct color scheme to keep your website neat and content easily readable.
Abstain from ads, especially pop-ups, since these can bother rather than impress your target audience.
A website is also a great place to showcase your brand’s achievements. Consider setting up a portfolio page with examples of your brand’s best work.
6. Post Quality Content on a Consistent Basis
Posting quality content consistently is an awesome way to build brand trust because it shows you’re invested in your niche and know it well.
You can set up a blog on your website, share helpful info on a social media account, host a conference, or set up a webinar.
7. Interact with Visitors
Interacting with visitors online or offline is a great way to establish a personal connection with your target audience.
If in a brick and mortar store, make sure you are friendly and helpful so your customers will find exactly what they need.
Final Thoughts on Building Brand Trust
Building brand trust is not an endeavor reserved for national brands and doing so can come with many long-term benefits.
Make sure to use these strategies to show people that you have truly awesome and reliable products and services. As the word spreads on-line and off-line, your brand’s reputation will help convert more prospects into leads.
Need help finding a trustworthy and reliable service provider in Alabama, Tennessee, or Georgia? Check out our award winning recipients to find local companies that will be glad to assist you with your unique needs. Our recipients provide services to both business customers as well as residential clients. And if you would like to nominate a worthy business in one of those states- please fill out a nomination form today!