PR Awards

Simple Do’s and Don’ts When Applying For Business PR Awards

Winning an award for your company feels great. But that’s not the only benefit!
One study found that companies who received an award saw a 37% sales increase afterword.

PR awards may be a great way to build trust and credibility for your company, but how do you secure an award in the first place?

We’ve got some tips that you should be sure to follow below, so keep reading!

Do: Put in Your Application as Soon as Possible

You can’t guarantee that your application will make it to the top of the stack. But by submitting your application as soon as entries open, you’ll stand a better chance of sticking out in judges’ minds.

Start your application a few days before the content calls for entries. That way, you’ll be sure yours is one of the first that judges see.

Don’t: Forget to Include Supplementary Materials

The perfect PR award application contains a healthy balance of text and images.

It’s one thing to tell judges that you had a killer year in terms of customer satisfaction or did some great humanitarian works as a team. But letting them see it for themselves cements the details and makes them more real.

Photos, charts, videos — send anything and everything you have that’s relevant to your entry.

Do: Apply To Multiple Programs

Don’t feel as though you’re limited to applying for one award. You miss 100% of the shots you never take, after all.

Though it may seem obvious, applying to multiple programs substantially increases your chances of winning an award.

So don’t be shy, go ahead and apply.

Don’t: Submit in Every Category

On the other hand, that doesn’t mean you should go crazy and apply for all categories. Only select the ones that directly apply to your company.

A blanket application of all categories will only frustrate the judges and make them feel as though you don’t value their time.

Do: Keep Your Application Brief

The shorter your application, the better. While you could likely brag about your company’s hard work for hours on end, put yourself in the judges’ shoes. They have hundreds — sometimes thousands — of applications to get through.

Keep it short, sweet, and to the point. Be as direct and descriptive as you can. Let your supplementary materials do the rest.

Don’t: Forget to Proofread

We can’t stress this enough, have someone look over the application before you submit it. A silly typo might not seem like a big deal, but it can discredit you in the eyes of the judges.

Get a second, third, and even fourth set of eyes to check it out. The more input you can get from your team, the better.

Show Them What You’re Made Of: How to Win PR Awards

If your company is looking to secure some PR awards this year, make sure to follow these tips. While we can’t guarantee you’ll win, follow these tips and you’ll stand a much better chance of impressing the judges.

Want to recommend your company for an award? Get in touch and find out how!

Company Award Winners

The Business Benefits of Applying for Company Awards Programs

How do company awards set your business apart from the rest? Is it really worth all the hype of applying for industry recognition programs? Find out here…

Applying for company awards programs takes up valuable resources. It’s another time-intensive project on the to-do list for your busy team.

Is it worth it? Do the benefits outweigh the costs?

The results of a study of 600 quality award winners say yes. The University of West Ontario and Georgia Institute of Technology study showed that quality award winners outperform the competition by:

  • 34% in stock price
  • 48% in profit

It’s worth it to your bottom line. But that’s not the only benefit of company awards.

Here are some of the key benefits:


Customers give their hard-earned money to companies they trust. They research the market before they choose which company they believe in.

Company awards boost your company’s credibility. They are a seal of approval for your company’s standards. They tell customers about your company’s dedication to excellence and quality.

Winning a prestigious award raises the profile and status of your company in the local community. It elevates your company. It helps others see you as one of the leaders in your industry.

These benefits make it more likely that customers will choose your company.


To generate revenue, you need to convert potential customers into paying customers. To get more paying customers, you need more leads in your pipeline.

To get more leads, you need more people to know about your company. Company awards increase your company’s visibility in the community.

They provide free advertising for your company. They highlight your company’s strengths. That’s an important step in converting them to loyal customers.

Want to see this visibility in action? Check out our award recipients.

Employee Engagement

According to Gallup, only 34% of the U.S. workforce is engaged at work. Most workers don’t look forward to work. They don’t give their best effort at work.

This impacts the financial performance of the company. It’s also detrimental to company culture.

Company awards can improve this situation. They give you the perfect opportunity to boost employee morale. 

When your company is nominated for an award, say thank you to your employees for their efforts and contributions. If your company wins an award, celebrate the win as a team and recognize the accomplishments of your teams.

Often when employees feel valued, they invest more of themselves in the company. They’re more motivated to take ownership and accountability. They’re more likely to stick around instead of joining the competitors.

Competing for Company Awards

There are no free lunches in life. Competing for company awards takes time and money. And there’s no guarantee you’ll win.

Why apply for them then? Because it’s an investment in your employees and company that produces long-term returns.

Company awards help your company stand out from the competition. They help your company become a leader in your community. They shine a light on the great work of your talented employees.

They’re worth the commitment. Don’t apply for just any award though.

Go after awards you’ll be proud to win. Go after the best company awards. Learn more about Best in Business Awards.