Simple Do’s and Don’ts When Applying For Business PR Awards
Winning an award for your company feels great. But that’s not the only benefit!
One study found that companies who received an award saw a 37% sales increase afterword.
PR awards may be a great way to build trust and credibility for your company, but how do you secure an award in the first place?
We’ve got some tips that you should be sure to follow below, so keep reading!
Do: Put in Your Application as Soon as Possible
You can’t guarantee that your application will make it to the top of the stack. But by submitting your application as soon as entries open, you’ll stand a better chance of sticking out in judges’ minds.
Start your application a few days before the content calls for entries. That way, you’ll be sure yours is one of the first that judges see.
Don’t: Forget to Include Supplementary Materials
The perfect PR award application contains a healthy balance of text and images.
It’s one thing to tell judges that you had a killer year in terms of customer satisfaction or did some great humanitarian works as a team. But letting them see it for themselves cements the details and makes them more real.
Photos, charts, videos — send anything and everything you have that’s relevant to your entry.
Do: Apply To Multiple Programs
Don’t feel as though you’re limited to applying for one award. You miss 100% of the shots you never take, after all.
Though it may seem obvious, applying to multiple programs substantially increases your chances of winning an award.
So don’t be shy, go ahead and apply.
Don’t: Submit in Every Category
On the other hand, that doesn’t mean you should go crazy and apply for all categories. Only select the ones that directly apply to your company.
A blanket application of all categories will only frustrate the judges and make them feel as though you don’t value their time.
Do: Keep Your Application Brief
The shorter your application, the better. While you could likely brag about your company’s hard work for hours on end, put yourself in the judges’ shoes. They have hundreds — sometimes thousands — of applications to get through.
Keep it short, sweet, and to the point. Be as direct and descriptive as you can. Let your supplementary materials do the rest.
Don’t: Forget to Proofread
We can’t stress this enough, have someone look over the application before you submit it. A silly typo might not seem like a big deal, but it can discredit you in the eyes of the judges.
Get a second, third, and even fourth set of eyes to check it out. The more input you can get from your team, the better.
Show Them What You’re Made Of: How to Win PR Awards
If your company is looking to secure some PR awards this year, make sure to follow these tips. While we can’t guarantee you’ll win, follow these tips and you’ll stand a much better chance of impressing the judges.
Want to recommend your company for an award? Get in touch and find out how!
